Insights
Guides on SEO, GEO, paid media, and web, from the Sorbet team.
August 1, 2026
SEO vs GEO vs AEO: What Actually Differs, and What Does Not
SEO, GEO, and AEO are not three separate disciplines. Here is what each term actually means, where they genuinely differ, where the industry is inventing distinctions, and which one to prioritise.
June 25, 2026The Agent-Ready Web: Why the Future of Websites Is Not a Page, but a Negotiation Surface
The next visitor to your website is often not the customer, but their AI agent. Why websites are becoming negotiation surfaces for humans and machines, and how to make yours agent-ready.