Pharma · Life sciences · Regulated B2B
Pharma marketing agency for the AI-search era
Your buyers are regulatory-affairs leads, supply-chain directors, and clinical teams, and they now start their vendor search in Google and in AI assistants. We run SEO, GEO (AI-search visibility), and policy-compliant paid search for B2B pharma companies, with years of real lead-generation work in the pharma industry behind it.
Marketing in pharma plays by different rules
Long sales cycles, expert buyers, compliance review on every claim, and ad platforms that restrict healthcare by policy and by country. Generic growth tactics break here. What works is narrow and honest: content that survives expert scrutiny, campaigns built inside the platform rules, and visibility in the places pharma buyers actually look, which increasingly means AI-generated answers, not just page one of Google.
SEO · GEO · AI answers
Pharma SEO and AI-search visibility
We win the searches that start pharma deals: the niche, high-intent queries your buyers use, in Google and in AI assistants. Technical SEO, entity and schema work, llms.txt, and GEO so that when someone asks ChatGPT or Perplexity who solves your problem, the answer includes you. Tracked monthly as citations and share of voice, not vibes.
Google Ads · Bing · Copilot surfaces
Paid search that passes pharma policy
Healthcare is a restricted category, and most wasted pharma ad budget dies in policy traps. We build B2B campaigns that clear Google and Microsoft healthcare policies, from keyword strategy to landing pages, including clinical-trial recruitment campaigns where they are permitted. High-intent, tightly-negatived, measured on qualified conversations.
Guides · Proof · Review-ready
Content your experts will sign off on
Pharma buyers read like reviewers. We produce guides, comparisons, and thought leadership with sourced claims and honest limitations, written to pass your internal review and to be cited by AI engines. The same asset earns rankings, citations, and trust in the sales call.
Proof from inside the pharma industry
For years we have run search-driven B2B lead generation for CSI, an international pharma serialization and compliance consultancy: Google Ads focused on lead quality over lead volume, SEO and a steady stream of expert guides, and support around industry conferences. Pharma is not a vertical we discovered last quarter; it is where our B2B playbook was built. Read the CSI case study, or browse all case studies.
Frequently asked questions
What kind of pharma companies do you work with?
B2B companies across the pharma value chain: manufacturers and their commercial teams, serialization and compliance vendors, CROs and clinical-trial services, and life-science software providers. Our longest-running engagement in the space is CSI, an international pharma serialization and compliance consultancy, where we have run search-driven B2B lead generation for years.
Can you run Google Ads for pharma?
Yes, within the rules. B2B campaigns for pharma-industry services are standard practice. Prescription drug promotion requires platform certification and is restricted by country, and clinical-trial recruitment ads are allowed in the US, UK, Canada, and most of the EU with specific limits. We build campaigns to pass these policies, not fight them.
What is GEO, and why does it matter in pharma?
GEO (generative engine optimization) makes your brand citable inside AI-generated answers. Pharma buyers increasingly ask AI assistants questions like "leading serialization providers in the EU" or "companies that support DSCSA compliance". If the AI answers without you, you were never in the deal. We audit, build, and track that visibility.
Do you understand compliance and review processes?
We write and build for expert scrutiny: sourced claims, honest limitations, and content that survives internal review. We work inside your review process and timelines. We are a marketing partner, not a regulatory advisor, and we keep those lines clear.
Can you promise our ads appear in Google AI Overviews?
No, and you should be suspicious of anyone who does. Google currently restricts healthcare ads inside AI Overviews. We put your budget on eligible, high-intent surfaces across Google, Bing, and Copilot, and we build the organic AI visibility that does not depend on ad eligibility.
Where are you based, and which markets do you serve?
Sorbet Agency is a boutique team in Tel Aviv working in English with pharma and B2B clients across the US, UK, and EU.
See how AI answers your buyers today
Book an intro call and we will show you, live, what Google and AI assistants say about your category, and where you are missing from the answer.
